The Time Sony Faked Positive Reviews For its Own Movies

Sam Kench
6 min readJul 31, 2021

It’s the summer of 2001, and a new Rob Schneider comedy has just opened in theaters: The Animal. You assume, since it’s a Rob Schneider movie, that it’s probably terrible and not worth your time, but you decide to check out the critic reviews anyway.

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Sam Kench

Internationally awarded writer and filmmaker. Author of The Fall of Polite and South of the Mason-Dixon. Video Creator of YouTube.com/BrickwallPictures